2009
03.04
03.04
Gillette have officially jumped the shark.
Their grooming products might still be great, but their marketing department must have suffered some serious cutbacks thanks to the global financial crisis. I imagine that it is staffed solely by a guy named Leroy who was just promoted from custodial services.
They have recently released their Fusion Gamer series of shaving vendibles.
(Unnecessary-amounts-of-flash-based-crap warning)
Razors for gamers.
I visited their horrid site today.
My first (and last) port of call was their FAQs section. If it truly was a list of frequently asked questions, then shouldn’t the first question on the list have been “WTF”?
Penny Arcade weigh in.
(language warning)

Awesome post. That is probably the funniest thing I have read all week.
Yes – that’s it – they jumped the shark
I love applying a TV concept to products like this.
I concur with Mike