Emulous

April 28th, 2009 | Posted by Jason Imms in Uncategorized

Bice and I went for coffees this morning.
We walk past five cafes to get to Villino Espresso to order our usual Double Restretto Flat White, Chai Latte and other assorted coffees for colleagues.

We wouldn’t do this if we were not specifically ‘into’ the Villino experience. If we were simply going to purchase a hot drink, why would we walk past five cafes to do so? Villino offers a whole that is far greater than the sum of its parts – parts which are available across disparate cafes, but only together in one place.

Believe it or not, this post isn’t all about pimping my favourite cafe. This morning, we discovered something strange.

Bice had a hankering for doughnuts, so we made our way – Villino drinks in hand – to Donut King. Donut King are known for there lovely hot cinnamon doughnuts. The fact that they have a sign on the counter that says “Great Coffee!” does not necessarily inspire much confidence in the prowess of their ‘barista’. A gentleman greeted us and immediately (but reasonably politely) enquired as to the origin of our beverages.
Having received his answer, he informed us that they too make “pretty good coffee” themselves and suggested that next time, we give them a try. He asked us what we had and I promptly replied with “a doppio ristretto flat white” in an attempt to flummox him with my coffee wankery knowledge.
After making Bice’s “donuts” for him, he returned with a small flat white (on the house) and told me to give it a try when I got back to work.

I did so and was pleasantly surprised. Not because the coffee knocked my socks off, but because I had assumed that the gentleman from Donut King wouldn’t know a good coffee from a cup of cigarette ash and water.
To be honest, the coffee was far better than the slop that is produced in a large proportion of cafes around Hobart – Better than it should have been, considering the source.

The moral of the story? Don’t judge a coffee by the logo printed on the cup.

PS: You can rest assured that I’ll still be going to Villino tomorrow morning. It wasn’t that good.

You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback.

  • Japh

    It’s funny really, how often we do make those judgements, even subconsciously.

    I only recently tried a double-ristretto flat white myself (and I think I’m a convert…). I have noticed though, that quite a number of baristas around Hobart don’t seem to know what a ‘ristretto’ is (luckily, Wikipedia helped me out, so I do, and I can explain it to them too!)

  • mattbowditch

    Interesting. I am going to sample coffee from donut king when I next have a chance. Shall report back when done.

  • Dexter

    I might have partaken in the odd Donut King coffee before – and it is actually pretty good.

    Also, you can get two for one with shopper dockets :P